About Me

I'm a WordPress developer who specializes in building custom solutions that don't just work—they perform. Over the past five years, I've delivered 150+ websites across industries, with a focus on custom theme development, performance optimization, and complex e-commerce systems.

Watch My Introduction

A quick walkthrough of my background, approach, and what I bring to your projects.

My Journey

My path into WordPress development started with curiosity about how websites actually worked. What began with page builders and CSS tweaks evolved into a deep specialization in custom theme development and plugin architecture. For the past three years, I've focused exclusively on building custom solutions from the ground up—no pre-made themes, no shortcuts.

What Sets Me Apart

I don't just deliver code—I deliver measurable business results. My SEO restructuring work contributed to a 40% revenue increase for a US manufacturing client. I built a WooCommerce store that now processes $50,000 CAD monthly in sales. I architected a B2B catalog system handling 9,700+ SKUs with search response times under 200 milliseconds.

Currently, I'm the sole WordPress developer at MarketAspex, where I've built three complete e-commerce portals for a US defense contractor—from architecture planning to production deployment. These aren't simple brochure sites; they're complex B2B platforms with custom quoting systems, role-based pricing, live search with Redis caching, and integrated customer portals.

2020-2022

Foundation at TechVerx—learning custom theme development, converting Figma to pixel-perfect WordPress sites

2022-2024

Growth at Crecentech Systems—architecting SaaS platforms, integrating CRMs, building headless WordPress for high-traffic sites

2024-Present

Leadership at MarketAspex—sole developer delivering complete B2B e-commerce ecosystems for defense sector clients

How I Work

Performance First

Every project starts with performance planning. I use Redis caching, optimize database queries, and implement lazy loading to ensure fast load times—even with thousands of products.

Custom Solutions

I specialize in building exactly what you need—custom plugins, ACF-powered flexible content, WooCommerce extensions, and B2B portals that handle complex business logic.

Clear Communication

I provide weekly reports, ask for approvals before production pushes, and keep clients in the loop. No surprises, no technical jargon—just straightforward updates.

Scalable Architecture

I build for growth. Whether it's structuring custom post types for future expansion or implementing caching strategies that handle traffic spikes, your site is ready to scale.

Notable Projects

9,700+ SKU catalog with live search under 200ms response time

Built custom plugin suite for HydraSearch Defense—quoting system, AJAX filters with Redis caching, and dynamic PDF generation for technical spec sheets.

40% Revenue increase from SEO restructuring

Implemented site-wide SEO optimization that contributed to significant quarterly revenue growth for US manufacturing client.

$50K Monthly sales for Canadian e-commerce store

PondPerfections.com—Elementor + WooCommerce site with Stripe payments and Shiptime integration, serving customers across Canada.

50+ US realtors on white-label SaaS platform

Architected multi-tenant WordPress theme deployed on AWS with Salesforce, HubSpot, and Zoho integrations for automated lead workflows.

150+ Websites Delivered
5+ Years Experience
50+ Custom Themes Built
40+ WooCommerce Stores

Core Tech Stack

WordPress Ecosystem

Custom Themes & Plugins • ACF Pro • WooCommerce • WP REST API • Gutenberg Blocks • Elementor (40+ sites) • WP-CLI • Hooks/Filters

Development Stack

PHP (OOP, $wpdb) • JavaScript (ES6+) • React • GSAP • MySQL • REST APIs • Redis Caching • SASS • Git/GitHub

E-commerce

WooCommerce (40+ stores) • Shopify (15+ stores) • Payment Gateways (PayPal/Stripe/ACH) • B2B Portals • Role-based Pricing

Integrations

Salesforce • HubSpot • Zoho • GoHighLevel • Zapier • Mailchimp • Dompdf • AWS • Cloudflare

Want the Full Details?

Download my complete resume with detailed project history, technical skills, and work experience.

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Career Timeline

Five years of progressive growth—from learning custom themes to architecting complete B2B e-commerce ecosystems.

Aug 2024 - Present

WordPress Specialist

MarketAspex
Remote, USA

Sole developer building B2B e-commerce portals for US industrial/defense sector.

  • Delivered three production portals (9,700+ products) in under 4 months
  • Built custom quoting system with approval workflows and sub-200ms live search
  • SEO restructuring contributed to 40% revenue increase quarter-over-quarter
Feb 2024 - Aug 2024

Web Developer

CanadaTel.net
Remote, USA

Process optimization and Elementor customization for telecom client.

Mar 2023 - Feb 2024

Senior WordPress Developer

Crecentech Systems Pvt Ltd
Lahore, Pakistan

Led WordPress development for US real estate SaaS platform.

  • White-label SaaS theme deployed to 50+ US realtors on AWS
  • Integrated Salesforce, HubSpot, Podio, and Zoho for automated workflows
Apr 2022 - Dec 2022

Senior WordPress Developer (Contract)

Ghar47
Lahore, Pakistan

Architected headless CMS for real estate platform with 10,000+ listings.

Aug 2020 - Feb 2022

WordPress Developer

Techverx
Lahore, Pakistan

Foundation role—learned custom theme development and WordPress architecture.

Let's Build Something Together

Whether it's a high-performance WooCommerce store, a custom B2B portal, or a complex plugin—I'm ready to help.

Get In Touch View My Work